Advertising: “Iron Man” vs. “The Dark Knight”

Ad Age has done a great job breaking down and comparing the marketing strategies for "The Dark Knight" vs. "Iron Man."

Among the cool things the article’s author Antony Young calls out in his piece:

For Iron Man, Paramount’s marketing team did a great job creating early fan base buzz with a spectacular Comic-con appearance back in 2007. They also benefitted from revealing the first trailer for the film during the Super Bowl. They even went so far as the feature the movie tie-in on CMT’s “Trick My Truck”.

For TDK, online marketing, PR and over 15 different TV spots went a long way toward making Warner Bros' marketing plan sizzle. The TDK pr team received particularly high marks for the respectful handling of the tragic death of Heath Ledger. For my part, I love the viral marketing stuff. The Joker site WhySoSerious.com, the Harvey Dent site IBelieveInHarveyDent.com, the fictional Gotham Times, a Subway Map site and the main TDK website were all spectacular.

Very interesting stuff. Enjoy!